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PUBLIC RELATION
Nowadays, businesses interact with consumers
on many domains. It is a widely accepted notion that consumer perception
of a company's products or services significantly affects their purchase
decision.
Public relations offers the credibility that
helps build brands to last. In fact, credibility and low cost are the key
strengths of
public relations over advertising.
Whether you are in manufacturing or service
industry, it is critical to have an appropriate public image as long as
consumers matter to you the most. From building an appropriate corporate
image to planning a product recall campaign, the PR specialists at VietPR
are well-positioned to cater to a wide range of PR needs.
Having excellent communication strategies
alone is insufficient. VietPR believes strongly that success is based on a
harmony between strategy building and Implementation skills.
Success in promoting brands and corporate
image depends on a large extent on an agency's ability to "speal the same
language" as the media in Vietnam. VietPR's highly qualified staff have
succeeded in establishing reliable media contacts across Vietnam who have
played a significant role in helping us implement communication programs
for our clients effectively and within allocated budgets.
MARKET & PR MONITORING
VietPR understand
that information will help to yield a lot of profit for customers. And
information collection or information filter consume a lot of time and
energy, with Market & PR monitoring, VietPR is offering effective and
experienced services of drawing out the full picture of Vietnam market for
client specific needs. The services include:
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Collect
and filter what people talk about customer and customer products
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Market
monitoring to get the overall market information
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Spy
into competitor's affairs to know what other player do and what their
strategies are in the market.
The client
requirements are adapted by monthly, weekly or even daily reports on the
basis of scanning more than 70 publications & media in both Vietnamese and
foreign languages.
EVENT MANAGEMENT & OTHER MARKETING SERVICES
At VietPR, we understand that carefully
managed events are an integral part of the communication process. Every
event is composed of various elements from stage design, lighting and
sound, to the MC, executive speeches and the
seating plan for VIPs, each of which not only has to be well-thought out
but must also be sensitive to the subtleties of local protocol and
culture.
Furthermore, we
consider events as opportunities to communicate clients' brands to their
stakeholders. Whether it is a dealer convention, company opening ceremony
or a product launch, clients can rest assured that once they have
entrusted an event to us, it will be professionally managed. For us,
attention to details has become a discipline by which we live. Regardless
of the amount of event management experience we have gained over the
years, our staffs still meticulously check every planned item and develop
contingency plans to ensure that success is achieved and clients'
expectation exceeded:
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Product
launch
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VIP
visits
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Dealer
conference
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Corporate functions
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Seminars
When your
advertising budget shrinks and you are still well short of the level of
brand awareness you desire, brand promotion is a power tool which we can
put at our clients disposal. We have the capacity and competence to
design and carry out brand promotions highlighting the superior attributes
of your brand, increase its appeal to the target customer group and induce
trial:
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Road
shows
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Brand-centered sponsorship
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In-store product demonstration
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Music & Cultural programs
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